To create a Monopoly game starring the city of Amersfoort and selling it to raise money for charity.
The project started with the contact with the company that owns the rights to produce custom made official Monopoly games. After that, Rotaract Club of Amersfoort started selling the streets on the Monopoly board to local companies, and in return the companies would have their logo on the game board.
To promote the game, there was a panel on buses, advertising the new Monopoly Amersfoort, among other publicity methods.
At the end, more than the minimum required production was sold and all the money was donated to a research institute, from the Dutch Leukaemia Foundation.